BRUH. firstly is “a state of mind” and second it’s our brand. We're a new skate/surf/snow brand, started up by myself and my brother (Daniel, 22, professional kiteboarder and instructor, and Nick 16, professional stud). We grew up learning action sports; wakeboarding, snowboarding, skateboarding, kiteboarding, etc. and we wanted to promote the same stoke we have for these sports. We decided to start a brand that can do that. We uncontrollably use the word “bruh” in a lot of ways when doing these sports, as many do. When you see a major wipeout the first thing that comes to our mind is "bruh", so we thought, why not trademark it? So we did.