Call Me 917 is the brainchild of Alex Olson who started the company in New York City. Call Me 917 serves as a skate focused off-shoot of his more fashion orientated brand - Bianca Chandon. Bianca was ironically launched with a then seemingly random phone number, (917) 692-2706.
Call Me 917 Skateboards is inspired by classic skate culture and takes reference from many iconic skateboard graphics and logos. Alex Olson himself was privy to skate culture from a young age, as the son of Los Angeles skate legend Steve Olson.
917 has quickly gathered pace and assembled a team consisting of then relatively unknown New York and East Coast skateboarders such as Max Palmer, Nik Stain, Cyrus Bennett and Aidan Mackey, who recently left to join Fucking Awesome. Vincent Touzery and Hugo Boserup hold up the European contingent. 917's first professional rider was Cyrus Bennet who received his signature model in October 2017 shortly after the first 917 video title 'The Call Me 917 Video'. Max Palmer went pro a short time afterwards.
917 produce a dope line of hoodies, t-shirts and caps that compliment the series of boards they offer. With Alex Olsen at the helm, the future is long and bright.